Our Privacy Policy

Last updated: September 2026

Apricus by Nature Ltd. Co. (“Apricus”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, join our community, subscribe to our communications, purchase or enquire about our services, participate in our online or in-person experiences, or otherwise interact with Apricus.

This policy applies to our online and in-person services, including individual and group experiences, embodied coaching, sensorial wellbeing journeys, sound therapy, creative and sensory experiences, workshops, events, collaborations and related Apricus offerings.

Please read this policy alongside any specific privacy information provided to you at the point where we collect your information.

1. WHO WE ARE

Apricus by Nature Ltd. Co. is the organisation responsible for your personal information.

Business name: Apricus by Nature Ltd. Co.
Registered in: United Kingdom
Registered office: James Goddard Accountancy Ltd. Co. County Chambers, Warren Street, Tenby, SA70 7JS
Email: nurture@apricusbynature.uk
Website: apricusbynature.uk

For data protection purposes, Apricus is the data controller for the personal information described in this Privacy Policy, unless we tell you otherwise.

If you have any questions about how we use your information or wish to exercise your privacy rights, please contact us using the details above.

2. INFORMATION WE MAY COLLECT

Depending on how you interact with Apricus, we may collect some or all of the following information:

Information you provide directly

This may include:

your name or given name;
email address; telephone number;
postal or billing address where relevant;
information you provide when making an enquiry or booking;
information relating to your participation in an online or in-person experience;
preferences or interests you voluntarily share with us;
responses to quizzes, questionnaires, reflection exercises or wellbeing activities;
information you provide during coaching, sound therapy or other wellbeing experiences;
payment and transaction information where relevant;
feedback, testimonials or other content you voluntarily provide;
photographs, video or other media where you have given appropriate permission for us to use them.

Information relating to wellbeing

Some of our services involve reflection, coaching, sound therapy or sensorial wellbeing. You may voluntarily share information about your physical or emotional wellbeing, personal circumstances, experiences or other matters relevant to your participation.

We do not require you to disclose more personal or health information than is reasonably necessary for the service you are receiving.

Where information you provide constitutes special category data, including health information, we will handle it in accordance with applicable data protection law and use the appropriate additional legal safeguards.

Where explicit consent is required, we will obtain it separately and clearly.

Information collected automatically

When you use our website, we may collect technical information such as:

IP address;
browser and device information;
pages visited;
approximate location derived from technical information;
referring website;
information about how you interact with our website;
cookie and similar technology information.

The precise information collected depends on the website, hosting, analytics, cookie and other technologies we use.

3. HOW WE COLLECT YOUR INFORMATION

We may collect information:

when you visit our website;
when you subscribe to our email community;
when you complete an online form or quiz;
when you request a free resource or CAM;
when you purchase or enquire about a service;
when you book an individual or group experience;
when you attend an online or in-person event;
when you participate in coaching, sound therapy or another wellbeing journey;
when you contact us by email, telephone, social media or another communication channel;
when you voluntarily provide feedback or a testimonial;
when you interact with our website or communications through cookies or similar technologies;
through our trusted service providers who process information on our behalf.

We aim to collect information directly from you wherever reasonably possible.

4. WHY WE USE YOUR INFORMATION

We may use your personal information for the following:

Providing our services

To:

respond to enquiries;
administer bookings and registrations;
provide individual or group coaching;
provide sound therapy and sensorial wellbeing experiences;
provide workshops, gatherings and other events;
communicate with you about an experience you have booked;
provide resources, materials or information you have requested;
manage payments and related administration;
provide appropriate support during your participation.

Managing our community

If you choose to join the Apricus community, we may use your name and email address to provide newsletters, editorial content, invitations, resources, offers and information about relevant Apricus experiences.

Marketing

Where required by law, we will only send electronic marketing communications where you have provided the appropriate consent or where another lawful basis and applicable marketing exception applies.

Marketing may include information about:

Apricus services;
embodied coaching;
sensorial wellbeing journeys;
sound therapy;
workshops and events;
retreats and gatherings;
new resources;
products or ritual experiences;
collaborations;
related offers and experiences.

You can unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting us.

We will not require you to consent to marketing as a condition of purchasing a service.

Improving our services

We may use information to:

understand how people use our website and resources;
improve our services and experiences;
develop new offerings;
understand general community interests;
maintain and improve website functionality;
monitor and improve the effectiveness of our communications.

Where possible, we use aggregated or anonymised information for these purposes.

Legal and administrative purposes

We may also process information where necessary to:

comply with legal or regulatory obligations;
maintain appropriate business and financial records;
establish, exercise or defend legal claims;
prevent fraud, misuse or security incidents;
protect the rights, safety and property of Apricus and others.

5. OUR LAWFUL BASES FOR PROCESSING

Under UK data protection law, we rely on one or more lawful bases depending on why we are processing your information.

These may include:

Contract: where processing is necessary to provide a service you have requested or to take steps before entering into a contract with you.

Consent: where you have freely and clearly agreed to a particular use of your information, such as certain marketing communications or, where required, processing special category information.

Legitimate interests: where processing is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.

Legal obligation: where we are required to process information to comply with a legal or regulatory requirement.

We will only use your information for purposes that are compatible with the reason it was collected, or where another lawful basis permits us to do so.

6. EMAIL COMMUNITY AND MARKETING

When you voluntarily subscribe to an Apricus email list, we may retain your given name and email address so that we can send you the communications associated with that subscription.

Depending on how you joined, these may include:

the resource or experience you requested;
follow-up information;
editorial content;
invitations to Apricus experiences;
relevant products or services;
community news and updates.

Where consent is required, our subscription forms will ask for a clear affirmative opt-in.

Every marketing email will provide a straightforward way to unsubscribe.

If you unsubscribe from marketing communications, we will stop sending you those communications, although we may retain limited information where necessary to record your opt-out or comply with our legal obligations.

7. QUIZZES, CAMPAIGNS AND FREE RESOURCES

Apricus may offer quizzes, guides, videos, downloadable resources, challenges, campaigns or other complimentary experiences (“CAMs”) in exchange for your contact information.

For example, you may choose to provide your name and email address to receive an Apricus wellbeing archetype result, ritual resource or other experience.

The information you provide through these activities may be used to:

provide the requested resource or result;
understand your interests;
improve our resources and services;
send follow-up communications where you have appropriately consented to receive them.

Where a quiz involves profiling or categorising your preferences, the result is intended as a wellbeing, reflective or creative experience and is not a medical, psychological or diagnostic assessment.

8. COACHING AND WELLBEING SERVICES

Apricus provides experiences including embodied coaching, individual and group coaching, sensorial wellbeing journeys, sound therapy, creative and sensory experiences, workshops and related services.

Information shared during these experiences is treated as confidential within the limits of our legal and professional obligations.

You should only provide information that is relevant and necessary for the service.

Apricus services are intended to support reflection, wellbeing, personal development and lived experience. They are not intended to diagnose, treat or replace medical, psychological or psychiatric care.

If you disclose health or other special category information, we will process it only where permitted by applicable data protection law and will apply appropriate safeguards.

Where explicit consent is required, we will ask for it separately.

9. GROUP EXPERIENCES AND COLLABORATIONS

Some Apricus experiences involve groups or collaborations with independent wellbeing practitioners, facilitators, therapists, artists or other service providers.

Where another practitioner or organisation independently provides a service, they may have their own privacy policy and may be a separate data controller.

We will make the relevant arrangement clear where this applies.

We will only share personal information with another practitioner or organisation where necessary to provide the service, where you have consented where required, or where another lawful basis permits us to do so.

We will not sell your personal information to third parties.

10. WHO WE SHARE INFORMATION WITH

We may share personal information with trusted service providers who help us operate Apricus.

These may include providers supporting:

website hosting;
email marketing and automation;
booking and scheduling;
payment processing;
customer relationship management;
online forms and quizzes;
video or online meeting services;
website analytics;
IT, security and technical support;
accounting and professional services.

These providers may process information on our behalf and will be required to handle it appropriately.

We may also disclose information where required by law, regulation, court order or a lawful request from an appropriate authority.

We do not sell, rent or trade your personal information.

11. INTERNATIONAL DATA TRANSFERS

Some of our technology and service providers may operate outside the United Kingdom or process personal information in other countries.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place in accordance with applicable data protection law.

12. HOW WE PROTECT YOUR INFORMATION

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include appropriate access controls, secure systems, passwords, restricted access and the use of reputable service providers.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

13. HOW LONG WE KEEP YOUR INFORMATION

We do not keep personal information for longer than is reasonably necessary for the purpose for which it was collected, unless we are legally required or otherwise permitted to retain it for longer.

Different categories of information may therefore be retained for different periods.

For example:

marketing information may be retained while you remain subscribed, subject to our need to maintain an appropriate record of your opt-out;
booking and transaction information may be retained for as long as reasonably necessary for administration, accounting, legal and tax purposes;
information relating to participation in services may be retained for as long as reasonably necessary to provide the service, manage our records, meet legal obligations and protect our legitimate interests;
information that is no longer required will be securely deleted or anonymised where appropriate.

We periodically review the information we hold and delete or anonymise information that we no longer need.

14. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances and subject to applicable legal exceptions, you may have rights including:

the right to be informed about how your personal information is used;
the right to access the personal information we hold about you;
the right to request correction of inaccurate or incomplete information;
the right to request erasure of your personal information;
the right to request restriction of processing;
the right to object to certain processing, including direct marketing;
the right to data portability in certain circumstances;
the right to withdraw consent where processing is based on consent.

You can unsubscribe from Apricus marketing communications at any time by clicking the unsubscribe link included in our emails.

To exercise another privacy right, please contact us at: nurture@apricusbynature.uk

We may need to verify your identity before responding to certain requests.

15. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to provide functionality, understand website usage, remember preferences and, where applicable, support marketing or analytics.

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can manage cookies through your browser and, where available, our website cookie settings.

16. SOCIAL MEDIA

Apricus may maintain profiles and pages on social media platforms.

When you interact with us through social media, the relevant platform may collect and process information according to its own privacy policy and terms.

We may receive information that you choose to make available to us through those platforms.

We encourage you to review the privacy settings and policies of any social media platform you use.

17. PHOTOGRAPHY, VIDEO AND TESTIMONIALS

From time to time, photographs or video may be taken during Apricus events or experiences.

Where an image or recording identifies you and we intend to use it for promotional, editorial or marketing purposes, we will seek appropriate permission where required.

We will not publish a testimonial or personal story attributed to you without appropriate permission.

If you have previously given permission for an image, testimonial or other content to be used and would like to withdraw that permission for future use, please contact us.

18. CHILDREN

Our services and communications are not knowingly directed towards children.

If you believe that we have inadvertently collected personal information from a child without appropriate consent, please contact us so that we can take appropriate action.

19. AUTOMATED DECISION-MAKING AND PROFILING

Some Apricus quizzes or experiences may use answers you provide to generate a wellbeing archetype, reflective result or other personalised content.

These results are designed for educational, reflective or wellbeing purposes and are not intended to make decisions about your eligibility, health, employment, credit or other matters with legal or similarly significant effects.

We do not use wellbeing quiz results to make significant automated decisions about you.

20. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or how we process information.

When we make material changes, we will update the “Last updated” date at the top of this policy and, where appropriate, provide additional notice.

We encourage you to review this page periodically.

21. CONTACT US

If you have a question, concern or request relating to your personal information or this Privacy Policy, please contact:

We will endeavour to respond to privacy requests within the timeframes required by applicable data protection law.

22. COMPLAINTS

If you have concerns about how we have handled your personal information, we would appreciate the opportunity to address them first.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk

Further information about your rights and making a complaint is available directly from the ICO.